Recap/commentary: Selling user experience work
July 2, 2005The last Triangle IA/UX meeting (Tuesday 6/21, hosted by Hesketh.com) focused on the challenge of selling user experience work to colleagues and clients. Kim Ashley (Dialog) and Stephanie Perun (BlueCross BlueShield) led a lively discussion on this perennially interesting topic.
Selling UX work is much like selling any service: one has to persuade customers of [...]
