Are you interested in making prototyping a key part of your design prcess? Or do you currently practice prototyping and need some fresh ideas?
This highly detailed, practical, and hands on workshop will provide a framework for creating and testing prototypes. We’ll discuss what prototyping is, when to use it, when to use other methods, and what to expect.
Todd Zaki Warfel is a Principal and Founder of Messagefirst, a Philadelphia-based design research consultancy, where he blends research and design to evolve products in innovative and beautiful ways. Todd is a dynamic speaker and storyteller by nature. He is an active speaker and member of a number of industry communities and organizations, including the Information Architecture Institute, Interaction Design Association and Usability Professionals’ Association.
Todd’s clients have included Albertsons, AT&T Wireless, Bankrate, Bank of America, Citi, Comcast, Cornell University, IntraLinks, The Hartford, LA Times, Motorola, Palm and SBC.
Todd currently lives in Philadelphia and blogs at toddwarfel.com. His upcoming book, Practical Prototyping: A Practitioner’s Guide to Prototyping from Rosenfeld Media, will take a hands-on approach, enabling you to develop prototypes with minimal muss and fuss. The book will discuss how prototypes are more than just a design tool by demonstrating how they can help you market a product, gain internal buy-in and test feasibility with your development team. It is anticipated to be available later this year.
For more information about Messagefirst, visit http://www.messagefirst.com
July 30, 2008 at 8:35 am
[...] Todd Warfel’s full-day workshop on effective prototyping – Monday, September 15th – 9:00 a.m. – 5:00 p.m. at Council for Entrepreneurial Development More [...]